Groove Juice, Inc. was founded by David Stirewalt and incorporated in November 1996. Groove Juice is the original spray on rinse off cymbal cleaner. During the first year of business, the product was sold directly from David to music stores from the Carolinas to Florida. From there, the product spread up the east coast and from Maryland over to Wisconsin by traveling drummers.
- 1997- MBT International out of Charleston, SC took the product as a MBT exclusive product and began a nation wide campaign available to all USA distributors.
Following the review by Rick Van Horn from Modern Drummer magazine the sales of Groove Juice had soared to be the number one selling accessory for drummers.
- 1999- Groove Juice was introduced to Europe, Canada, and Asia. Sticks magazine in Germany reviewed the product and said, “It was the best cymbal cleaner they have ever been introduced to.” Groove Juice also introduced two new products this year, Groovin Glow a guitar polish and Shell Shine a drum shell polish.
From 2007 to present, Groove Juice sells direct to major distributors worldwide.
- 2008 – Groove Juice introduced a new product called Groove Juice Stick Grip.